Ana Prvački: Flowering Under Stress

Ana Prvački | Sternberg Press

Ana Prvački - Flowering Under Stress bookcover.

Ana Prvački

Flowering Under Stress

Essay by Zadie Smith

Flowering Under Stress presents a wide selection of works from Ana Prvački’s daily watercolor practice that began during the COVID-19 pandemic. It guides us through the inner and outer landscapes of our recent years, as we grappled the complex emotions of a world turned upside down.

A therapeutic visual journey that reveals Prvački's signature playful wit, the watercolors address current conversations on history, ecology, sexuality, technology, self care and mental health. Offering an imaginative and improvisational approach to the world, Flowering Under Stress encourages us to recognize our shared humanity and to look for hope and possibility in unlikely places.

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Ana Prvački’s Pandemic Trilogy

BOMB I Ana Prvački I Regine Basha

I’ve always been fascinated by artists employing humor in times of crisis. Surrealists and Dadaists, for instance, turned to absurdist humor during the war and postwar years; their creative audacity helped us to recognize collective trauma and inertia. At the start of the pandemic last year, following a major cultural mood swing, many artists and performers had to ask themselves whether the use of humor was still appropriate.

I watched artist Ana Prvački boldly facing our shared fear with a trilogy of video works (which was presented virtually as part of the 2020 Gwangju Biennale) just as COVID-19 began to grip the globe and the death toll was rising. Prvački released three wry videos over the course of several months, offering coping strategies for our bleak and awkward new social reality. Titled MultimaskEnergetic Tickle, and The Splash Zone, they are poetic ruminations on anxiety and wellness. 

A conceptual and performance artist, Prvački was born in Serbia and raised in Singapore. After living in Spain and the US, she currently works from Berlin, Germany. She is innately connected to Eastern European avant-garde history, including Fluxus and conceptual performance (she occasionally collaborates with Marina Abramović). Most of Prvački’s work confronts behavioral conventions, such as social and gender etiquette, and proposes ways to improve mental, emotional, and physical wellbeing. She researches these topics with utmost seriousness but delivers her findings with a twinkle in her eye, and sometimes tongue in cheek. Her background in theater, music, and architecture, as well as beekeeping and traditional masked acting, brings a singular edge to Prvački’s practice; her humor is subtle, even elusive, and is often laced with the erotic.

Prvački’s Pandemic Trilogy takes us into a near future. Balancing sincerity and absurdity, she uses the sonorous inflections of her speaking voice and meticulously calibrated expressions of her eyes to guide us: “You do not need to look human, just friendly.” Multimask, the first in the trilogy (released in May 2020), employs 3-D rendering for an all-over face mask that, in Prvački’s words, “reimagines quarantine and isolation as a time for renewal, personal growth, consciousness, and beauty while providing a safe way to interact with others in a social environment.” The emoji-like face with beady eyes provides an experience of slight sensory deprivation—because how much more input can we bear?—and encourages internal reflection and self-study. The video operates between a public service announcement, an infomercial, and a beauty tutorial, and is so convincing that a number of people thought the mask was an actual product that could be ordered online. 

For many of us who are not essential workers, the lockdown has brought a sense of isolation and a hyperawareness of our inner lives. For Prvački, our current collective anxiety sharpened her work’s focus on enduring social concerns. In a prescient performance from 2007, titled At the Tips of Your Fingertips, the artist methodically, and enthusiastically, cleaned one-dollar bills with what she called “money-laundering wet wipes.” A witty nod to the germ-ridden symbol of capitalist interconnectivity, this work sailed to the top of my mind as soon as the pandemic hit.

In Energetic Tickle, the trilogy’s second video, Prvački instructs the viewer on how to overcome the “energetic, emotional, and physiological implications” of social distancing. To the sound of an accordion, Prvacˇki calmly enacts a new way of greeting our fellow humans with the help of sensed energy flowing from and to the fingertips. Choreographed like a dance, the work puts non-touch to the test: Can it indeed reach us and titillate?

The Splash Zone, the final work in the trilogy, is a poetic vignette that imagines a future, unexplained climate event. Prvački enacts a personal encounter, merging outer and inner life within “a space of both creativity and anxiety, analog and digital,” referred to by the artist as “the supralittoral zone.” Concerned with spiritual more than physical care, this piece poses the idea of humans having a porous relationship with water, our survival requiring an entirely transformed collective experience.

Might the heightening of the provocative and the absurd be a way out of our worrying minds? Can art’s liminal space—and in Prvački’s case, somatic space—be not an escape route but a proposed, valid solution during times of darkness and social duress? In her Pandemic Trilogy, Prvački meets us, much like a benevolent extraterrestrial, with cheery yet grave euphemisms to remind us that we have gone astray.

Ana Prvački in collaboration with Galina Mihaleva and Joyce Bee Tuan Koh at NTU Centre for Contemporary Art Singapore

Ana Prvački | NTU Centre for Contemporary Art Singapore

Mouthful (masked duet), 2021 9 Jan 2021, Sat - 7 Mar 2021, Sun The Vitrine, Block 43 Malan Road

Mouthful (masked duet), 2021 9 Jan 2021, Sat - 7 Mar 2021, Sun The Vitrine, Block 43 Malan Road

Activation: Mouthful (Masked Duet)
by Ana Prvački in collaboration with  Galina Mihaleva  and Joyce Bee Tuan Koh
Saturday, 23 January 2021, 5.00 – 7.00pm
Sunday, 24 January 2021, 5.00 – 7.00pm
Block 43 Malan Road

Installation, performance, and sound work

How to breathe deeply and sing expressively in this moment when the mouth and nose embody danger? How to have pleasure in music when in its essences it is airborne and moist?

Let us return power and agency to the mouth and voice while still protecting ourselves and others. Let us express our emotions freely into the air that we all share. The Mouthful mask is both conceptual and practical. It exposes the breath and gives us an earful and eyeful of air.  Mouthful projects a new sound which follows the guidelines of our time while it overcomes and embraces the obstacles we face with poetry and humor.

Mouthful is conceived by Ana Prvački, produced and manifested by Galina Mihaleva and activated by Reginald Jalleh and Zerlina Tan with original music by Joyce Bee Tuan Koh.

An Augmented Reality Tour Guides Visitors to the Museum’s Margins

Ana Prvački | Art in America | By Sarah Hotchkiss

Ana Prvački, ‘Nourishing Facade,’ 2019.

Ana Prvački, ‘Nourishing Facade,’ 2019.

The de Young Museum in San Francisco accurately describes Ana Prvački’s Detour, a new commission developed in collaboration with Google Arts & Culture, as an “alternative” tour. I’d add a few other adjectives: decentralized, wide-ranging, irreverent, semi-private, and technologically advanced. Available through September 29, Detour is a series of videos meant to be viewed on one’s smartphone at nine specific points in the museum, offering Prvački’s take on the museum’s architecture, gardens, and the views its tower affords. Her videos are activated by the magic of Google Lens, an app most commonly advertised as a way to identify species of flowers and dogs through a smartphone camera. Though Prvački’s tour, as an artwork, is a refreshing and adventurous addition to the museum’s contemporary exhibitions, the requirement to view it through one’s phone via an app often felt like rigmarole invented for the sake of collaborating with a major tech company rather than the future of expanded art viewing.

What is Google Lens? Imagine the promises of Google Glass—an overlay of contextualizing information between your eyeballs and the world—but reined in and applied through the far more fashionable accessory of your already handy personal device. To activate Detour, you need only point your phone’s camera at the symbols found at each stop on the tour, let a dusting of white dots flitter across the screen until they coalesce into a very tappable circle, then tap that circle. This process launches a page with an embedded video and some accompanying information, such as a map of nearby spiritual centers, or the definition of a less well-known word from Prvački’s script. Not every artist equips you with the know-how to use “prelapsarian” in future conversations.

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Google Lens, Augmented Reality, and the Future of Learning

Ana Prvački | Wired | By Lauren Good

The Fine Arts Museums invited artist Ana Prvački, known for her participatory projects that use humor as a means to disarm traditional museum activities and behaviors, to visit and imagine a project that uses the museum experientially, rather than as an exhibition venue. In the resulting project, "Detour", Prvački leads visitors around the museum to look anew at the building, grounds, and collections, and imagine different ways of viewing, connecting, and behaving. In collaboration with Google Arts & Culture.

Why take a boring selfie in front of the Mona Lisa when you can use AR to dive deep into it?

Did you know that the painter Rockwell Kent, whose splendorous Afternoon on the Sea, Monhegan hangs in San Francisco's de Young Museum, worked on murals and advertisements for General Electric and Rolls-Royce? I did not, until I visited Gallery 29 on a recent Tuesday afternoon, phone in hand.

Because the de Young's curators worked with Google to turn some of the informational placards that hang next to paintings into virtual launchpads, any placard that includes an icon for Google Lens—the name of the company's visual search software—is now a cue. Point the camera at the icon and a search result pops up, giving you more information about the work. (You can access Google Lens on the iPhone within the Google search app for iOS or within the native camera app on Android phones.)

The de Young's augmented-reality add-ons extend beyond the informational. Aim your camera at a dot drawing of a bee in the Osher Sculpture Garden and a quirky video created by artist Ana Prvacki plays—she attempts to pollinate flowers herself with a bizarrely decorated gardening glove.

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Ana Prvački: Detour

De Young Museum

San Francisco, CA

11 June - 29 September 2019

deyoung_interiorgarden_02.jpg

The Fine Arts Museums invited artist Ana Prvački, known for her participatory projects that use humor as a means to disarm traditional museum activities and behaviors, to visit and imagine a project that uses the museum experientially, rather than as an exhibition venue. In the resulting project, Detour, Prvački leads visitors around the museum to look anew at the building, grounds, and collections, and imagine different ways of viewing, connecting, and behaving.

In a special collaboration with Google Arts & Culture, short videos will be accessible on mobile devices, triggered at various spots throughout the museum to guide visitors through this alternative tour. With wit and playfulness at their core, each video addresses a different idea, relating the de Young’s context to topics ranging from ancient myth to personal intimacies, environmental matters to vision exercises. In addition to creating dialogues with collection objects and immediate surroundings, two sculptures will be installed in connection with the project.

Prvački is a cross-disciplinary artist whose works take the form of diverse projects that draw on performance, daily practices, consumer aesthetics, and popular concerns. Her projects foreground experimentation in content and form, their ephemeral nature both a strategy for creating unique experiences and a nod to an environmentally conscious artistic practice. She has realized solo exhibitions and projects at the UCLA Hammer Museum, Los Angeles; the Isabella Stewart Gardner Museum, Boston; and the Castello di Rivoli Museo d’Arte Contemporanea, Turin. Her work has also been included in many international exhibitions, including the 14th Istanbul Biennial and dOCUMENTA 13. Her performances have been commissioned by the LA Philharmonic and the Chicago Architecture Biennial, among others.

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Why is artist ana prvački licking the façade of herzog & de meuron's de young museum?

Ana Prvački | designboom | by Philip Stevens

In 2017, Ana Prvački became artist in resident at the de young museum in San Francisco. Designed by Swiss architecture firm Herzog & de Meuron, the building features a copper façade that is based on a pixelated image of a tree canopy. ‘I am quite fascinated by the copper facade of the museum,’ Prvački explains. ‘I did some research about copper and was intrigued to learn that copper is an essential trace mineral necessary for our survival, yet it is a mineral our body does not produce by itself. having a little lick of the de young could be a very generous gesture — democratic, free, and nourishing.’

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