The Brooklyn Museum presents Flooded McDonald's by SUPERFLEX
BROOKLYN, NY.- The Brooklyn Museum announces that Flooded McDonald's by Danish artist collective SUPERFLEX has been added to the special exhibition Infinite Blue and will remain on view through March 4, 2018 in the 1st floor Great Hall.
The 21-minute video slowly submerges a life-size replica of a McDonald's restaurant in water, serving an indictment to consumer and corporate influence in the face of climate change. As water levels climb, furniture, food, paper cups, and even mascot Ronald McDonald begin to float, eventually causing the wiring to short-circuit and the space to become fully submerged. SUPERFLEX began Flooded McDonald's in 2008, during the economic crisis and amid growing awareness of climate change. The collective selected McDonald's as a representative of certain multinational companies whose economic power and consumer practices contribute to global warming.