Jonny Niesche | Assouline Culture Lounge
Photo by Dirk Tacke.
by Sofia Quintero
In the occasion where fine art meets high fashion, few brand collaborations strike the perfect balance between heritage and innovation. But not every brand is Gucci. To celebrate its iconic silk scarves, the Italian heritage brand launched "90x90," a special campaign featuring nine international artists tasked with reimagining five archival themes: flora, fauna, nautical, equestrian, and the GG Monogram.
Among these visionaries is Jonny Niesche, an Australian contemporary artist whose vibrant works have captivated the art world at large with his hypnotic blend of romanticism, abstraction, and minimalism. Known for his explorations of light and space perceptions, Niesche brings a distinct angle to the collaboration. "I have loved Gucci since my teens," Niesche says. "The brand has always had an elegance and classic style that really resonates with me." 90x90 marks Niesche’s first partnership with a fashion label. He deliberately waited for the ideal opportunity, and Gucci was the perfect fit.